The energy for around here
Despite providing power to the people of the ACT and the surrounding southeast NSW region for over a hundred years, ActewAGL had never done a proper brand campaign.
So, we made them one.
‘The energy for around here’ was a celebration of everything that makes the region what it is, and how it’s shaped ActewAGL for more than a century, and vice versa.
The TVC was shot over 6 days, by a crew travelling more than 2000km across the region. With every location meticulously researched to give the viewer an authentic glimpse into the heritage of the area – and the many different moments ActewAGL enriches within it, each and every day.
30” TVC
30” Radio Ads